Knowledge with Substance.
Impulses with Impact.
In our blog we share insights, experiences, and perspectives from strategy, e-commerce, and digital growth.
No trends for the sake of trends – but content that provides guidance, explains contexts, and enables informed decisions.
No trends for the sake of trends – but content that provides guidance, explains contexts, and enables informed decisions.
Wirksam mit digitalen Strategien, wirksam für unsere Kunden:
Mit unserem Blog helfen wir unseren Kunden nachhaltig.
Author
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Sebastian Lörz
Technical Online Marketing
Sebastian is our SEO expert! With his OnPage and Offpage strategies, he makes sure our clients' shops hit the top search results. This IT pro with years of experience is always there for our clients and open to his colleagues. He manages all efforts in Technical Online Marketing for effective results.
- Author: Sebastian Lörz
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02/03/2026
Understand and optimize INP: This is how your Shopware 5 or 6 shop will noticeably become faster and more successful
INP (Interaction to Next Paint) measures the time from user action to visible reaction and has been a Core Web Vital since spring 2024. Goal: <200 ms. High INP lowers UX and ranking; optimize via lean JS, fewer third-party services, themes/plugins.)
02/03/2026
robots.txt for Shopware 5 & 6 in the AI Era: Make Products Visible, Control Crawlers, Seize Opportunities
AI assistants recommend products directly. With robots.txt, you control whether GPTBot, ClaudeBot, PerplexityBot, or bingbot are allowed to crawl your shop. This way, you can increase AI visibility or protect sensitive areas/prices.)
01/14/2026
Domain and Link Popularity
Link popularity counts all backlinks, domain popularity counts the linking domains. Quality is crucial: theme-relevant, reputable, natural. Buying links, exchanges, satellite sites risk penalties. Better: content, PR, collaborations.)
12/13/2025