Strategie mit Wurzeln. Wachstum mit Wirkung.

Values that we life. Principles, they wear.

They guide our thinking and actions - towards customers, employees, and partners. For sustainable collaboration, clear responsibility, and genuine entrepreneurial success.

Company principles


Customers - Our work focuses on our customers.

Recognizing, understanding, and satisfying our customers' needs and expectations proactively shapes our thinking and actions.

As a conscientious Shopware service provider with a strong passion for e-commerce, usability, and online marketing, we make indispensable contributions to the success of our customers. For them, we create the greatest benefit and competitiveness in online commerce through our commitment to sustainability, quality, service, and reliability.


Employee – are the greatest asset for our company

Our employees are the heart of our company. Their creativity, personal commitment, and skills are the cornerstones of our success.

A trusting and cooperative collaboration, in which the personality of the individual is respected, is an indispensable prerequisite for the willingness and ability of employees to perform. The motivation, competence, and efficiency of all employees ensures our lasting success.

Our employees are distinguished by good education, openness, a sense of responsibility, and enthusiasm. The willingness to pursue further education is regarded as a basic requirement for lasting success and is both demanded and encouraged.


Partner - The network partners and service providers help us grow

The business partnership is based on recognition, mutual trust, and appreciation. With our suppliers and network partners, we strive for long-term and fair business relationships to benefit our customers. For this reason, we have the highest standards regarding quality and cost-effectiveness.

 

Leadership - based on personal example through modesty, trust in employees, and promotion of team spirit.

Our leadership style gives employees plenty of room to express their need for initiative, active thinking, and participation. It fosters creativity, independence, and a sense of responsibility, which makes performance possible in the first place.

We are certain that performance is highest where employees identify with the company and its goals, perform their tasks with joy and satisfaction, and thereby optimize their personal success.

Thorough planning, conscientious execution, and cooperative collaboration are our company philosophy and the basis for the consistent further development of arboro.

True entrepreneurship shapes our culture and is the foundation of our success. We nurture this by consistently delegating responsibility and expecting its fulfillment.

To ensure this leadership style in the future, the development of leaders within the company is given high priority.

Specialization – By focusing fully on Shopware technology, we provide the greatest benefit to our customers.

Through specialization in Shopware technology and online marketing for Shopware shops, we achieve a disproportionately high level of expertise. This forms the basis for selecting the best employees, certifying them as Shopware Certified Developers, and aligning optimally with the requirements of our customers. No engagement in areas where we cannot or do not want to contribute significantly and valuably to our customers.