Universal Commerce Protocol (UCP) standardizes data exchange in commerce. Agentic Commerce uses AI agents that analyze and compare products and autonomously execute purchasing decisions.

arboro develops your Shopify store from the idea to the launch – including design, development, migration (e.g., Shopware → Shopify), apps, interfaces, SEO/conversion, and support. Transparently planned, scalable implementation – with a focus on sales.

arboro professionally creates your Shopware shop—from idea to go-live. As a Shopware Solution Partner, we provide design, development, redesign, and support & maintenance for Shopware 5/6—with a focus on usability and conversions.

arboro stands for individual SEO instead of standard packages: certified Shopware expertise, manual implementation, premium content, and AI SEO (ChatGPT, Perplexity, AI Overviews).

INP (Interaction to Next Paint) measures the time from user action to visible reaction and has been a Core Web Vital since spring 2024. Goal: <200 ms. High INP lowers UX and ranking; optimize via lean JS, fewer third-party services, themes/plugins.

AI assistants recommend products directly. With robots.txt, you control whether GPTBot, ClaudeBot, PerplexityBot, or bingbot are allowed to crawl your shop. This way, you can increase AI visibility or protect sensitive areas/prices.

Google search operators are additional commands like site:, filetype:, - or GOLD, refine search queries and filter results (e.g. domain, file type, word in title/URL). Useful for content, link, and competition research.

Progressive Web Apps (PWA) are websites with an app-like feel: installable, fast, offline-capable via Service Worker, cross-platform, and SEO-visible. Shopware 6 uses Vue Storefront for flexible, high-performance frontends.

An SEO landing page is a target page that precisely fulfills a search intent for a keyword: clear benefits, clean structure (H1–H3, Meta, URL), fast loading time, internal links, and a strong call-to-action for conversions.

On-page optimizes content, keywords, and structure for users and crawlers. Off-page enhances visibility through high-quality backlinks and meaningful external references. Risks: keyword stuffing, link buying, dead links, poor sources.

On-page optimization includes all SEO measures on the website: keywords, meta tags, clean HTML structure, unique content, internal links, speaking URLs, as well as fast loading times and good usability – for better rankings and more conversions.

Price comparison portals bring shop traffic: Idealo, billiger.de, and guenstiger.de are considered particularly strong. Geizhals & Geizkragen complement them. Google Shopping is not a classic price comparison, but sorts by relevance.