Internal Link Popularity

Internal link popularity describes the quality and extent of a domain's internal linking. It guides users and crawlers to important pages, strengthens on-page SEO, and benefits from clear, appropriate, varying anchor texts.

In the context of search engine optimization, the evaluation of a website plays a crucial role. A website particularly receives its "value" through links. In this context, both external links (backlinks) and internal links are considered. The quantity and quality of these links are referred to as internal link popularity. Backlinks are developed as part of off-page optimization, while internal linking plays a role in on-page optimization. Although everything should be considered holistically in search engine optimization, these two areas are distinct, even though both involve linking.

Internal link popularity – important for ranking

Internal link popularity, also known as internal link popularity, encompasses those links made from one domain to a webpage. This means that for internal link popularity, the links that refer to the webpage from many other domains (i.e., from outside) do not play a role, but essentially represent the internal linking. Internal linking refers to the networking of individual subpages of a domain, including the automatic redirection of the reader or user to important further information or corresponding offers. Search engines like Google "evaluate" internal linking—i.e., internal link popularity—just like the backlink structure of a website.

This makes internal linking, or building good internal link popularity, an important task of on-page optimization—among other reasons, because search engine crawlers can be "guided" in this way. In addition to steering reader or user behavior on a website, internal links can also direct web crawlers. After all, they "work" exclusively through links and thus reach further into the deeper levels of a website. Without these internal links, a crawler would probably not scan and index the pages as quickly.

Relevant link texts are crucial

Link texts should ideally give the reader an initial impression of what to expect with a click on the hyperlink on the upcoming page. For good internal link popularity, it is therefore crucial to use relevant link texts that match the respective subpages. They should not be too general. For instance, a "read more here" can hardly inform about the content the linked page has to offer. At the same time, the link texts should not be repeated too often. Search engines evaluate well when variations for link texts are offered for good internal link popularity if they refer to the same page.

Moreover, quantity plays a role in evaluating internal link popularity: The more subpages available, the higher the number of internal links. Furthermore, multiple links can be made on a page, or pages can be linked multiple times.