Looking for SEO help

SEO assistance by professionals includes audits, keyword and content optimization, technical improvements (structure, URLs, loading time), as well as sustainable link building. Additionally, SEA/Google Ads can provide traffic and leads in the short term.

Anyone who wants to be found on the internet must deal with the topic of search engine optimization or seek professional SEO help. Only those who adhere to certain rules will be found by the all-dominating search engine Google and displayed in the search results. These rules have now become so extensive and complicated that most webmasters feel overwhelmed by them. Large companies hire professionals specifically trained in search engine optimization or seek SEO help from specialized SEO agencies.

What SEO help do the professionals offer?

Mostly, professional help begins with checking the existing pages for their optimization potential (SEO check). This includes improving the page structure, analyzing suitable keywords, and creating new, topic-relevant content.

SEO professionals also often suggest additional pages with variations of the keyword to get even more traffic to their own pages. For example, someone who wants to sell sportswear online can optimize multiple pages for keywords like “running shoes,” “jogging shoes,” and “athletic shoes,” so that all athletes who enter one of the three terms on Google are directed to their website – even if the same shoes are offered on all three pages. This way, certain niches are differentiated and optimized as key phrases for Google accordingly.

Link building and advertising

However, professional SEO assistance includes not only optimizing one's own pages with meaningful, Google-friendly URLs and keyword-optimized texts. Backlinks, which link other pages to one’s own page, also play an important role in ranking on Google. This is because Google assumes that a website with many relevant and unpenalized links must be good and therefore ranks it higher. SEO professionals have a dense network of contacts and make it possible for partners to publish articles on their pages or in blogs containing such a backlink. However, the quality is the decisive ranking factor here. Only good pages that are well-linked themselves should be used.

In addition, there are further advertising options within the framework of SEO, such as paid advertising on Google itself (Google Adwords), which can also help a website rise with the assistance of SEO experts. Especially for those who have little time to take care of the marketing of their own website, to revise the website to be SEO-compliant, or generally neither the time nor interest in delving deeper into this topic, seeking professional SEO help is advisable. The expenses for assistance can be easily recovered when, thanks to search engine optimization, significantly more visitors find their way to one's own website or online shop and thus increase revenues.