SEO Manager

SEO managers plan and control SEO: domain and keyword analyses, strategy for on-page/off-page, coordination of technology, content, link building, monitoring & reporting. Entry is usually through marketing/IT, further training is important.

With the field of search engine optimization that has emerged due to Google's ongoing updates over the past years and decades, a new job field has simultaneously developed, namely that of the SEO manager. But what exactly is an SEO manager and what tasks does he have in his daily work? Let's take a closer look.

What is an SEO manager?

SEO refers to, as we already know, Search Engine Optimization, in German the optimization for search engines like Google and Bing. This means that a website is aligned according to SEO guidelines so that it is easily found in the search engine and, consequently, for example, increases sales in a company.

The SEO manager is responsible for initiating the appropriate steps to ensure that a page ranks well. They are responsible for analysis and strategic planning. We will examine their specific tasks in the following.

The tasks of an SEO manager

Various tasks await in this area:

At the beginning, there is often the analysis of a domain.
The SEO manager initiates the keyword research for the domain to be managed
He must always keep an eye on the competition and their activities.
Based on the analysis, a strategy must be developed for on-page and off-page optimization.
He takes over project management and customer consulting
Technical adjustments, content, and link building are initiated by him.

Depending on how the job position is structured within a company, the SEO manager may also conduct workshops and work in coordination with the graphics department or web development. The exciting part of the job is that you often deal with long-term projects and can observe the development of Google rankings over an extended period. This is because, typically, SEO projects require several months for measures to take effect and become noticeable in the rankings. Consequently, the manager is also responsible for ensuring that the implemented measures are monitored and that regular reporting with current figures and developments is created.

Training to become an SEO Manager

So far, there is no specific education or degree program for an SEO manager. Often, courses of study such as business informatics, business administration, or other studies or vocational training with a focus on marketing form the basis for a deeper entry into professional life.

A part-time further education like "Specialist in E-Commerce" is useful to gain comprehensive knowledge. Career entrants often enter the profession via an internship or trainee position.

What is very important in any case: The managerial profession requires continuous further education, because, as in the field of IT, the structures and tasks are subject to constant change, which is why one must always keep up to date with the latest developments in search engine optimization.

Industries for the SEO Manager

For SEO managers, there are many ways to find a job. For example, they are perfectly suited to work in online marketing agencies to take care of various clients from different industries. Large companies or corporations also hire SEO managers to ensure they are well found in search engines and increase sales. Aside from that, these managers can also work in media houses or editorial offices—anywhere content needs to be found well through Google and others.