Strategy with roots. Growth with impact.

Fliesen-onlineshop24.de

More trust, interactivity and functionality: With attention to detail as well as targeted SEO and SEA, arboro accompanies the journey from zero to the top rankings.
Fliesen-Onlineshop24

Success story Fliesen-Onlineshop24.de

Fliesen-Onlineshop24.de is your professional partner for high-quality tiles in various designs and formats. The team offers extensive knowledge from daily practice on the right tiles and provides customers with advice and support. The offering on Fliesen-Onlineshop24.de includes a wide range of tile options that customers can shop for easily and conveniently. The assortment includes all common types of tiles, from tiles in ceramic, mosaic and wood look to floor coverings that look like natural stone, marble or granite. Whether you are looking for floor tiles for your living room, wall tiles for your kitchen or special tiles for your bathroom – at Fliesen-Onlineshop24.de you will find what you are looking for. Of course, the online shop also supplies business customers or public clients with suitable tiles that meet all requirements. Customers can also order the appropriate accessories. The extensive range includes grout, tile adhesive, silicone and tiling tools, so that DIY enthusiasts and professionals can find everything they need for their next tiling project in one place.

Key Facts:

Company: BB Fliesen und Raumdesign GmbH
Industry: Supplier of floor and wall tiles as well as matching accessories
Shopware Edition: Shopware 6
Shop creation, maintenance and integration of numerous plugins
SEO: Professional search engine optimization
SEA: Professional Google Ads

New online shop: State of the Art

As experts in Shopware and e-commerce, we specialize in creating customized online shopping experiences. For Fliesen-Onlineshop24.de, the Shopware 6 platform was used, on the basis of which a shop tailored to the specific needs of the company and its customers was created. Fliesen-Onlineshop24 is one of the first arboro Shopware 6 projects. The new development only went live at the beginning of 2022 and has since offered the wide range of tiles and accessories online. Thanks to the user-friendly design, customers can easily search for tiles, compare prices and read reviews from other customers. In addition, the shop offers a sample order, so that customers can check the quality and design of the tiles without obligation before purchasing. The intuitive navigation, as well as an improved search function through the integration of Doofinder, makes it easier for customers to find the products they want.

Fliesen-Onlineshop24

More trust, more interactivity, more functionality, more love for detail

To strengthen customers’ trust in the new online shop, arboro has implemented a testimonial function that makes it possible to present customer reviews and testimonials. This gives future customers an authentic insight into the quality of the products and services of Fliesen-Onlineshop24.de and naturally creates trust. With the tile calculator, customers can also precisely calculate the quantity of tiles required for their specific projects. In addition, social shopping was introduced in the shop in order to make the online shopping experience even more interactive and appealing. By sharing favorites, wish lists and purchases on social media, customers can share their experiences with friends and family. Furthermore, the arboro developers installed the “Price on request” function. The plugin allows visitors to the shop to submit individual price offers for certain products or larger orders, which enables flexible pricing and makes sense especially for larger orders, for example in the B2B sector.

From zero to the top rankings on Google: SEA and SEO at arboro

Being in the right place at the right time. This is ensured not only by the ads of our SEA experts, which, based on smart analyses, made the new start in the fiercely contested tile industry possible. Directly below the advertisements in the organic search results, they entered the competition for organic rankings without any previous placements. But a clever strategy, the right categories and the installation of a magazine that addresses and solves or answers customer problems and questions quickly led to initial success. Thus, the visibility index shows an SI value of 0.12 after exactly 6 months from the start of optimization.

The magazine already makes a major contribution to the good visibility and to brand building and brand trust in Fliesen-Onlineshop24.de, whose great potential has not yet been exhausted. In future, it will serve all keywords with know-intentions and thus strengthen the relevance of all shop categories and tile keywords in the universe of Fliesen-Onlineshop24.de. Until then, we are happy together about every new number 1 position on Google or Bing.

Strong partnerships bring the hoped-for top rankings

Boris Brkic, Managing Director of BB Fliesen und Raumdesign GmbH and online shop manager, says about working with arboro: “We were very satisfied with the shop creation by arboro. Our new shop was implemented on schedule and went live with full functionality. Since I know how difficult it is to get a new online shop into the top rankings, I was initially somewhat skeptical about the SEO measures. But the arboro experts worked calmly and confidently on the category texts and the creation of my customer magazine. After the shop release and after comprehensive keyword research by arboro, completely new categories moved into our shop, which brought us rankings and directly led to sales. After 6 months I am very satisfied with the results and hope for even more top rankings.”

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