Hermann-direkt.de

On hermann-direkt.de the focus is on workshop supplies and accessories as well as promotional items. The range of the online shop is aimed at customers in the B2B sector and ranges from special equipment for paint shops and products related to the organization of automotive workshops to sales aids for every company.

At the same time, the offering meets the demands of advertising companies, craft businesses, administrations or associations and organizations. A broad range of promotional items in the shop’s assortment makes it possible to address potential new customers, recruit members or draw attention to one’s own cause in a simple and cost-effective way.

HERMANN Fachversand refines ordered promotional items with individual logos or slogans, implements vehicle lettering for the company fleet according to customer requirements or supplies everything that improves a company’s organization.

Key facts:

The online shop at hermann-direkt.de received a Shopware update from version 5.2 to Shopware 5.4 by arboro. In the course of this, the system was also switched to PHP 7.0. Our Shopware experts also carried out associated plugin adjustments and code cleanups. The significantly increased performance and a considerably improved page speed are the result of the collaboration between Hermann Fachversand, the management consultancy ORG and arboro GmbH.

It is known that the ranking of an online shop is determined not only by how well relevant keywords are incorporated into an online presence; technical aspects also determine the position in the SERPs. In this context, fast loading times are becoming increasingly important, especially in the mobile era. In addition to more efficient Shopware technology through the update, our professionals therefore also paid attention to image sizes and appropriate server settings in order to promote fast loading times.

“We only distinguish between normal and very slow,” says Google Webmaster Trends Analyst John Mueller. What is considered fast can of course be perceived differently by everyone. However, 53 percent of all users leave a page if the loading time is longer than 3 seconds. This “3-second rule” is likely still valid. A scoring system for assessing page speed is provided by the PageSpeed Insights tool. There, hermann-direkt.de now reaches a score of 88/100 points after the Shopware and PHP update and is thus rated as good in terms of page speed.

What has HERMANN Fachversand specifically changed?

After the work carried out, the page speed at hermann-direkt.de has improved significantly. Some pages are even a few seconds faster due to additional image optimization. This will not only have a positive effect on the ranking, but also contribute to good usability. Customers appreciate short loading times; the shopping experience increases and the bounce rate is reduced. An improvement in the conversion rate can also be expected as a result.

Outlook

The online shop of HERMANN Fachversand was first updated to PHP 7.0. This alone results in significantly improved shop performance and faster loading times. In a further step, the shop will be updated to 7.2 and thus further optimized.

What does our customer say about working with arboro

Carsten Brombach, Sales Manager of HERMANN Fachversand GmbH, says: “Accelerating the navigation in our shop was close to our hearts: we are not only providers, but also users of online shops ourselves and know how much influence loading times have on the customer experience and Google search results. We are impressed by the results that arboro and the management consultancy ORG Media Group, which specializes in online retail, have already achieved for us in this regard, and we are very pleased to have two such committed and proactive service providers at our side for the further work on our shop.”