Licht-erlebnisse.de

Already over half a million customers know that chic lamps can be found in the online shop at licht-erlebnisse.de. The wide range of lights for indoor and outdoor areas is offered in the shop by style, color, material or intended use. The shop places importance on in-depth advice and low prices for high-quality lamps. The Licht-Erlebnisse online shop is known, among other things, for its lava lamps, which can be found in the range in various sizes and versions. What you as a customer can rely on: perfect lighting in every area of the house that ideally suits your style, as well as safe and chic lamps for the garden, the terrace, for lighting paths or flower beds.

Key Facts:

For the online shop with the chic lamps, search engine optimization at arboro turned out to be a stroke of luck at the right time. Before the arboro SEO experts were able to implement the first measures, the SI value of Licht-Erlebnisse.de unfortunately fell from a previous record high (SI: 0.6375) to visibility of 0.3923, which made the start more difficult. But the right strategy for the shop categories and the existing blog section was quickly found and reversed the downward trend.

Before the first measures, time was taken to check the current link structure, identify keyword cannibalization and develop a new concept for consulting in the blog. It was important to reach customers as early as the information phase and provide information about lighting design and lighting concepts in order to be present weeks before the purchase decision. The Licht-Erlebnisse magazine, which was created with this objective, is now making a significant contribution to visibility and is shining with top 3 rankings for informative key terms such as “lighting concept” or long-tail questions about lights, such as “How does a lava lamp work”. In this way, the Licht-Erlebnisse magazine has brought an average of almost 2,000 visitors per month to the pages and has been able to present its products to potential customers.

Money keywords at shop level

At shop level too, action was taken according to keyword mapping and mutually obstructive categories and keywords were gradually removed. New categories also emerged through the exchange with the customer. Almost 100 arboro SEO texts were created for the online shop, whose visibility experienced an upswing shortly after the first implementations. If you google terms with a clear purchase intention today, the content concept shows its effect. Keyword lists with strong rankings, which can be expanded at will, by the way, show that colors, styles and materials have been ideally divided:

Status as of 16/05/2023

Sustainable optimization for good visibility development

The result of arboro’s search engine optimization is a real success story; steadily and reliably, the visibility index achieved a new all-time high in the first year of cooperation and almost weekly sets a new record. The current visibility value is 0.84*. The 1.0 mark is a realistic target for the current year.

Shopware shop in experienced hands

The basis for evaluations in marketing was, in addition, the installation of the arboro Google Tracking Plugin by our developers. The switch to Google Analytics 4 is currently underway. In addition to the major Shopware update to version 5.6.9, the arboro developers support the Licht-Erlebnisse shop with various template adjustments. Thanks to the collaboration with the Shopware experts, customers can now pay for the lamps they order in the shop with Amazon Pay. The TrustedShops badge has also been integrated into the online shop. Both measures create trust and thus promote sales. Also important for customers: in the frontend, the necessary Energy Saving Ordinance (EnEV) is displayed, which Licht-Erlebnisse has stored in the backend. The energy label can now be displayed directly in the product listing.

Professional service provider for Shopware and search engine optimization

The managing director of LierOn GmbH, Ronny Krüger, classifies the cooperation with arboro as profitable: “With arboro we have found a well-organized partner who not only ensures the functionality of our shop, but also ensures that we are found on Google and Bing. The good SEO results positively surprised us; that’s also why we increased the budget after the first year with arboro, because we are convinced of the added value of these measures.”