School Bag Online Shop.de

In Southbag’s online shop schulranzen-onlineshop.de you can find the whole world of school bags. From school bags for elementary school pupils to school backpacks for secondary schools, the range offers numerous models from renowned manufacturers. There is also a wide variety of school supplies for a holistic initial school equipment for little first-graders. In addition, the shop offers bags of various kinds, suitcases and trolleys for holiday and business travelers. So anyone looking for school accessories and travel luggage will find what they are looking for here. To this end, Southbag GmbH & Co Handels KG offers the large online shop as well as three branches in Germany and Austria.

Key facts:

Before the collaboration, the visibility index of schulranzen-onlineshop.de showed a downward trend that absolutely had to be stopped. Initial measures that reduced content turned out to be sensible. The restructuring and rewriting of the shop categories also had an effect and turned the falling index into a rising line. Existing category texts were revised using WDF/IDF analysis and both the keyword distribution and structure of the texts were adjusted, while always ensuring that the texts also provide an enjoyable read for customers. In addition, untexted categories are also filled with content in accordance with our standards.

In addition to structured link building, various editorial SEO measures were required. We revised existing category texts using WDF/IDF analyses and adjusted both the keyword distribution and structure of the texts, while always ensuring that the texts also provide an enjoyable read for customers. In addition, untexted categories are also filled with content in accordance with our standards.

A key aspect of the SEO strategy for Southbag’s shop is the magazine set up by arboro. On the one hand, it is about covering important long-tail keywords; on the other hand, the magazine also serves brand building. Well-researched articles deal with all kinds of topics related to the world of school bags, and of course new products from renowned school bag brands are also presented. The aim is to satisfy the reader’s need for information and to attract them via the magazine to the actual shop pages.

Overall, the search engine optimization carried out so far is showing its effect. Within just a few months, the visibility index was able to rise again to a good value – the trend continues to be positive. It was also possible to specifically improve the ranking for important keywords.

SEA and A/B tests as additional steps

In addition to search engine optimization, arboro runs SEA ads for the Southbag shop in order to fully exploit the potential of important key terms in combination and achieve the maximum effect. At the same time, various A/B tests are carried out to optimize the potential of shop pages and landing pages.

And what does Southbag say about the results so far?

Stephan von Dall’Armi, founder and CEO of Southbag, says: “We are very satisfied with the collaboration with arboro. Our visibility has recovered quickly and the holistic concept in combination with professional A/B tests and consulting on technical issues shows that real professionals are at work. The speed with which inquiries are processed is also commendable. In any case, we are looking forward to the future work with the arboro team.”