Tubeampdoctor.com

For lovers of genuine tube sound who like to tinker with their own amplifier, TubeAmpDoctor offers a wide range of replacement and accessory parts related to amplifier tubes for tube amplifiers and guitars. The range also includes further guitar spare parts, speakers, speaker cabinets as well as tools and care products. Anyone who passionately strums the strings and perhaps dreams of a great music career will find everything in the online shop to keep their instrument in good shape. In addition to equipment from many well-known brands, TubeAmpDoctor also includes amplifier components under its own label.

Key Facts:

A good product range only fulfills its purpose if it is also found. That is why our experts at TubeAmpDoctor attached great importance to a stringent SEO concept. Before working with arboro, TubeAmpDoctor’s visibility index stagnated at a fairly low level, with no signs of an upswing. Bringing this about was our core objective. For this purpose, in addition to organic link building, we carried out an optimization of the individual shop categories including copywriting. Content according to proven arboro standards with WDF*IDF analysis, clear internal linking and a well-thought-out keyword strategy helped the site to achieve a clear keyword structure and brought initial successes.

To expand the scope of keywords and to be able to ideally meet the great need for information of potential customers on suitable pages, we established the TAD magazine. Musicians and hi-fi enthusiasts know their amplifiers, experiment and enjoy dealing with technical details. The aim of the magazine was therefore to answer their questions, provide instructions and reflect various opinions from the scene. Google rewarded the helpful and informative content with rankings and, in the course of this, also classified the shop categories as being created by experts. While the magazine dealt with very specific keywords, so-called long tails that often include questions, the visibility of the important, revenue-generating keywords from the shop categories grew as well. Since the start of optimization, visibility has more than doubled. Since the magazine launch, the keyword spectrum has also relied on a broad base and a well-thought-out semantic environment around those products that are to be sold. So anyone who now googles “repair guitar amplifier”, “change tubes in tube amplifier” or “amplifier hums” will find help, instructions and suitable products on the pages.

New plugins for the shop

In parallel, continuous support is provided by the arboro developers. In this context, various plugins were integrated to make shopping in the store a little easier for the user. One important example was the plugin that displays alternative items when products are no longer available. Especially with a wide range of products, it is crucial that the customer always has an overview of which variants are immediately available. A plugin was also developed that checks the customer’s delivery country and the country of manufacture of all items in the checkout (shipping/payment). If the countries match the selection in the plugin settings, a module with additional information opens.

This is what TubeAmpDoctor says about working with arboro

Andreas Hecke, Managing Director of Tube Amp Doctor Musikhandels GmbH, about working with arboro: “We value the competent technical advice from the arboro developers and the reliable support. The plugins developed for us work well. And we are also very pleased that our visibility has increased significantly since the beginning of the SEO measures. We are confident about the future and look forward to continued goal-oriented cooperation.”